Clients sometimes send us more than one logo to include in a business video. The video tackles a topic involving the efforts of more than one organization. How those logos appear in videos and how they look in comparison to each other can be a sensitive issue. Ask the following questions:
- Should the logos always appear together?
- Should all the logos always appear to be the same size?
- Will the appearance of any of the logos seem random because the video doesn’t make clear how a particular organization is involved?
- Does it matter when and where the logos appear in the video?
- Are all the logos of equal resolution or will some look better than others?