I love music. It’s always been a big part of my life. Music helps me wake up and feel energized each morning. I appreciate music in videos for its emotional effects. But it seems many videographers use music as a crutch to fill a silence. Much of natural sound seems to be silent in video today.
Why is natural sound so important? It amplifies your brand. And it’s a big story element you can’t spin with music. Brands are tactile experiences for customers. If you want video to bring your brand to life and help viewers and potential customers experience your product or service, tune natural sound in to your video. Think of all the sounds a customer hears when they’re at your place of business. What are the sounds of your store, the factory floor, your product assembly line? What sound does your product make when you press its buttons, turn it on and use it?
In video, the natural sounds of your business can work in concert, creating a rhythm to your story. Key reasons to use natural sound in your video:
1. It’s a form of content.
2. It brings life to your product.
3. It helps tell your story.
4. It can evoke emotions.
5. It grabs attention.
6. It reinforces a message.
Snap. Crackle. Pop. You get the picture – or sound, right?