It’s a cardinal sin but I still see it all the time: photographers shooting interviews of someone against a white wall. The white wall sometimes is built of bricks, which adds the sophisticated texture of a street alley. Others shoot against a green wall, technically known as a green screen. The weather forecaster lives against the green screen. He’s looking at a green wall behind him, not a wall of expensive, consultant-approved graphics, maps and numbers.
Some companies will produce a video for your business by placing you against a green screen. It’s pretty easy. Just stand in front of the green screen, talk for a minute or two about your company and watch your logo or other video magically appear behind you when you receive the final product. This approach also might save you some green.
You would never promote your business as a cookie cutter company. You stand out from the competition. You find ways to set yourself apart. Why play the role of weatherman and stand in front of a green screen like 30 other businesses did before you?
Green screens serve their purposes, but telling a business’ story is not one of them. Shoot your video at your business. Find an interesting background. Get visual. Show your place in action. What happens behind the scenes? Who are the characters who make your company click?
If your job is standing around in one spot all day with nothing more than a PowerPoint presentation, maybe you can justify green lighting a green screen video. But I bet even that type of boss has something more interesting to show potential customers.
A green screen can make your brand feel blue.