The Flip Side Communications LLC is a Scottsdale media company offering professional video, media/public relations, media training and employee communications. Keith and Loren Yaskin own The Flip Side. Keith was a TV reporter for 17 years, primarily as an investigative journalist. He won three Emmys and three first place Associated Press Awards. The AP once named him Arizona’s TV Reporter of the Year. He graduated from Northwestern University’s Medill School of Journalism, where he received the Gary Cummings Memorial Award as the top broadcast student. Loren specialized in marketing and public relations at Edelman Public Relations and Delta Dental of Arizona. She was an internal communications consultant at The Vanguard Group and an employee communications manager at PetSmart. Loren also graduated from Northwestern.
We are searching for an intern who is creative, willing to question conventional wisdom, able to come to the table with plenty of ideas, comfortable with tight deadlines and eager to learn. Strong social media skills and a willingness to come up with new concepts on how to use social media on behalf of businesses are important. We are searching for someone who wants an opportunity to go beyond the conventional internship and instead play a strong hands-on role. Responsibilities include:
- Pitching stories to the media
- Developing story ideas
- Helping write blogs
- Helping write news releases
- Posting to social media sites
- Monitoring social media sites and tracking industry-specific information on the Internet.
- Identifying public relations opportunities
- Identifying media outlets to pitch stories to
- Tracking news events related to clients’ industries
Please send information to keith@theflipsidecommunications.com. Thank you.