Copywriting: You Sometimes Really Only Need A Few Inches

What I often find is a blogger hammering home the same point over and over.

Public Relations: Handling negative customer reviews

Instead of ignoring problems, work quickly to try to fix them and address them directly with each customer.

Why you should beta test your communications

Whether you're communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new [...]

Blahgging

I try to read all the blogs I subscribe to even if I fall hopelessly behind. I worry if I skip one or skim another too quickly, I might miss a tidbit of information that could prove significant [...]