0 By Loren Yaskin In Video ProductionPosted December 25, 2012When Posting Video Can Reflect Poorly On Your BusinessVideo is not an effective marketing tool simply because it is video. READ MORE
0 By Loren Yaskin In Media TrainingPosted October 16, 2012Media Training And The Second Presidential Debate: “After A While, It’s Cheesy. Just Answer The Question.”Many media trainers like telling journalists "great question." But I think after a while, it's cheesy. Just answer the question. READ MORE
1 By Loren Yaskin In Media RelationsPosted May 16, 2012Most Journalists Won’t Leap At This OpportunityThe best part about satellite interviews is they usually provide you with simply a head shot. READ MORE
0 By Loren Yaskin In Media Relations, Media TrainingPosted March 28, 2012Using your location to enhance your pitch to journalistsWhere is this interview going to take place? READ MORE
0 By Loren Yaskin In Public RelationsPosted July 9, 2010How Pictures Make Your Media Pitches BetterThe reporter, photographer, PR person and client met in a standard company office. The reporter asked questions and got a stronger grasp of the story. But the photographer didn’t shoot a [...] READ MORE