When Posting Video Can Reflect Poorly On Your Business

Video is not an effective marketing tool simply because it is video.

Media Training And The Second Presidential Debate: “After A While, It’s Cheesy. Just Answer The Question.”

Many media trainers like telling journalists "great question." But I think after a while, it's cheesy. Just answer the question.

Most Journalists Won’t Leap At This Opportunity

The best part about satellite interviews is they usually provide you with simply a head shot.

Using your location to enhance your pitch to journalists

Where is this interview going to take place?

How Pictures Make Your Media Pitches Better

The reporter, photographer, PR person and client met in a standard company office. The reporter asked questions and got a stronger grasp of the story. But the photographer didn’t shoot a [...]