Archives

When companies prepare to create videos, their first impulse is often to gather all the top executives, sit them down in a conference room and capture them talking about the company’s work. Is [...]

[youtube]https://www.youtube.com/watch?v=Lp80DfHgJ8k[/youtube] For a video, we sometimes need an extra shot we just don’t have. And occasionally that shot should show something outside. We [...]

[youtube]https://www.youtube.com/watch?v=dRWIj6os4L4[/youtube] We strongly support including real customers and employees in business videos. However, others sometimes question the prudence of [...]

  The answer is yes, according to these Google statistics: Searches related to “how to” on YouTube are growing 70% year over year. Source: Google Data, Q1 2014–Q1 2015, U.S 67% [...]

We’re not talking about butts you want to see. We’re talking about investing significant time in setting up a shot and then sacrificing soundbites because someone’s grandma [...]

In June, we paid for a one-week Facebook sponsored post.