0 By Loren Yaskin In Social MediaPosted December 3, 2012The Continued Role Of Social Media In War And PoliticsFor every silly example of people posting on social media about what they ate for lunch, there is an example of Twitter's true influence. READ MORE
0 By Loren Yaskin In Social MediaPosted August 15, 2012Social Media: Don’t Show Me Your MugBreaking news: People will retweet and share your content if they like it especially if they are loyal customers, or in this case, readers. READ MORE
0 By Loren Yaskin In Media RelationsPosted August 5, 2012Media Relations: My Mission To MarsMy journey from Tucson to Florida to Pasadena involved a series of stories that certainly stand out from the rest. READ MORE
0 By Loren Yaskin In Social MediaPosted August 4, 2012For Me, Football Is A Season Of Social MediaTwitter notifications from South Florida sports writers, for me, are a economically responsible way of following my favorite team. READ MORE
0 By Loren Yaskin In Media RelationsPosted July 29, 2012Media Relations: Let’s Give Them An Exclusive To Talk AboutDid NBC get something significant that no else got? READ MORE
0 By Loren Yaskin In Social MediaPosted July 26, 2012On This Social Media Journey, We Won’t Stop Believin’, But …To me, strategically scheduling social media presents too many shades of grey. READ MORE
0 By Loren Yaskin In Media RelationsPosted July 15, 2012Why The Media Gets Hot And Bothered Over WeatherThe problem is too many TV stations don’t decipher between legitimate storms and a few swaying trees and often insist on drenching us with coverage no matter how many snowflakes settle on the ground. READ MORE
0 By Loren Yaskin In Public RelationsPosted July 10, 2012Public Relations: Did Twitter Save Me $50 When I Slept Over And Saw Fireworks?Fairmont Hotels responded. Impressive. They responded in two minutes. More impressive. READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted July 2, 2012Oh Canada! For Public Relations Pros, This Is A Great Move!Before big elections or rulings, I would post online videos, plant news stories and strike up some social media strategy about Canada's virtues. READ MORE
0 By Loren Yaskin In Media RelationsPosted June 28, 2012The Healthcare Ruling: Some Media Performed Like Jim In American PieAfter the U.S. Supreme Court released its ruling on healthcare, certain members of the media offered us yet another sequel to a bad script. READ MORE