0 By Loren Yaskin In Media TrainingPosted February 21, 2013Media Training: Lost For Words? So Turn It On And WatchYou've heard of walk and talk. Consider this watch and talk. READ MORE
0 By Loren Yaskin In Media RelationsPosted August 7, 2012Media Relations: Do Some Journalists Show Their True Colors?Behind the scenes, I knew which reporters were liberal, conservative or moderate. READ MORE
0 By Loren Yaskin In Media RelationsPosted July 15, 2012Why The Media Gets Hot And Bothered Over WeatherThe problem is too many TV stations don’t decipher between legitimate storms and a few swaying trees and often insist on drenching us with coverage no matter how many snowflakes settle on the ground. READ MORE