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If your business ever faces such a situation and you have a heads up, how do you prepare?

The Flip Side interviews investigative reporter Vicky Nguyen of NBC station KNTV about businesses and PR pros pitching her stories.

The Flip Side interviews social media attorney Ruth Carter about the Alabama TV reporter who says she was fired for writing a blog.

The Flip Side interviews Alabama TV reporter Shea Allen, who says she was fired for writing a blog. [youtube]http://youtu.be/j8Son9bxNLA[/youtube]

When reporters love your story pitches, don’t immediately pop the champagne and drop the balloons from overhead.

[singlepic id=124 w=320 h=240 mode=web20 float=center] The Flip Side Communications LLC is a Scottsdale media company offering professional video, media/public relations, media training and [...]

You might have a license to kill … your own pitch.

Seeing that the same person who checked you in also cleans your room

Alaska Airlines/Horizon Air took several steps to propel this negative into a positive.

My guess is that TV news stations, like businesses in other industries, do things simply because that's how it's always been done.