The psychologist we sent to appear on a morning TV news show did not expect the anchor by her side to start the interview by asking about her plans for Christmas dinner. We scheduled her [...]
Every four years, when a presidential candidate announces his VP pick, the media analyzes the choice until someone waves a new shiny object in front of their faces.
This is our client Steve. See Steve’s Jacket: I’ve seen TV guests wear jeans and polo shirts. Some appearances may justify such clothes. But Steve was discussing a very serious subject. This was [...]