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Pitching stories with little regard to who is receiving the ideas is not the casting-a-wide net path you should take. Ask lots of questions, define the target audience as narrowly as possible and [...]

Hit the pink elephant in the room head on. Don't pretend she's not standing there. Everyone is thinking it.

Automatic Twitter messages that say “Thanks for the follow!” Golly, gee – you betcha!

Like human anatomy, a message has many layers that are all interconnected to one another and should connect back to the heart of your organization.

Whether you're communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new [...]

Let’s face it. Jargon is everywhere these days and has become woven into the fabric of everything from corporate culture to marketing strategies and [gasp] even marketing materials. If you’ve [...]