Media Relations: You Should Know A Reporter’s Shift
When preparing pitches to reporters, consider their shifts. Their shift, even the particular day he or she is working, can impact the positive or negative position taken on a pitch.
PR Pros: Don’t Stalk The Media
Your idea didn’t make the cut. You can’t expect all of them to hit the air or show up in print.
Media Relations: We Press For You Not To Write “Press Release”
Press release not only seems unnecessary, but the words may actually negatively impact a pitch's success.
10 reasons why newsroom assignment editors might ignore your great story pitch
They are distracted making phone calls for reporters who should be doing the work themselves but are instead either analyzing an air check or feasting on free food that just arrived in the [...]
Zero in on one great pitch at a time
Take the public relations pro who starts off her email: “I have some timely story ideas that your viewers might have interest in hearing more about. Any of the story ideas listed below can [...]
Where There’s Fire, There’s Opportunity
In the early morning hours of July 5, people in a Phoenix neighborhood began calling 911. They witnessed several kids lighting grass and trees on fire. All within an hour, more than 100 fire [...]