0 By Loren Yaskin In Public RelationsPosted November 5, 2013Public Relations: Be Politely PersistentSome media outlets make it maddeningly difficult to find the appropriate person to pitch a story idea to. READ MORE
2 By Loren Yaskin In Media RelationsPosted August 28, 2012Media Relations: Three Sisters, Three Rabbis And CBS5In this business, you must have much chutzpah READ MORE
0 By Loren Yaskin In Media RelationsPosted July 11, 2012Media Relations: You Should Know A Reporter’s ShiftWhen preparing pitches to reporters, consider their shifts. Their shift, even the particular day he or she is working, can impact the positive or negative position taken on a pitch. READ MORE
0 By Loren Yaskin In Media RelationsPosted June 14, 2012Media Relations: Be A Nag … To Your ClientsEnsure your clients understand your business relationship will include days of constant communications. READ MORE
0 By Loren Yaskin In Media RelationsPosted June 13, 2012PR Pros: Don’t Stalk The MediaYour idea didn’t make the cut. You can’t expect all of them to hit the air or show up in print. READ MORE
0 By Loren Yaskin In Media Relations, Public RelationsPosted May 23, 2012Media Relations: We Press For You Not To Write “Press Release”Press release not only seems unnecessary, but the words may actually negatively impact a pitch's success. READ MORE
1 By Loren Yaskin In Media RelationsPosted May 1, 2012Media Relations: Who’s Your Daddy? Editors And Producers Are!Editors and producers often wield the wand of power READ MORE
0 By Loren Yaskin In Media Relations, Media TrainingPosted April 26, 2012Media Relations: Reasons You May Want To Pitch Your Story Idea A Different DayNo matter how strong your story pitch to the media, you may get pushed aside for the following reasons. READ MORE