Handling reporters who interrupt you before you finish an answer Adjusting facial gestures that send negative messages to reporters and viewers Managing questions that make someone animated and [...]
Apple live streamed a special event introducing new products including the iPad mini. Companies can learn the following from the presentation: Provide journalists with visual, simple graphics. [...]
If you really want to get a fair story during a case of crisis communications, then open your doors and grant an interview with a spokesperson who I assume gets paid for more than typing out spin.