Why you should beta test your communications
Whether you're communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new [...]
Faking It With Facebook
Everybody seems to be trying to get Facebook fans. But do these followers actually represent true fans? Or are they just your everyday friends? People give away prizes and free stuff just to [...]
Getting Techies On TV
Keith has worked more than once with a local tech company that makes international waves. The CEO is good on TV. A room of servers made for a visual background for an interview. The company is [...]
Small Business Communication: Don’t pitch friends to media
A reporter was working a story the other day about a small internet business. And he put a face on the story by interviewing one of the company’s customers. Before the on-camera interview [...]