Client News: USA TODAY
Main Story: http://www.usatoday.com/story/sports/olympics/rio-2016/2016/08/03/us-womens-swim-team-body-image-eating-disorders-and-supporting-each-other/88048534/ Sidebar Story: [...]
Video: Business Wire – Does Your Tweet Count?
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Promote Your Product in Less Than Two Minutes
What can a minute and 54 seconds do for a PR pro’s client? Six weeks ago, my husband, Keith, aired a story about a Phoenix company trying to turn “greener” in the environmental sense. The story [...]
PR Mike! You just hit a bullseye!
I often write about poor PR pitches to the media. So let’s discuss one that got the job done for the reporter, PR firm and firm’s client. Mike is from a New Jersey PR firm. He addressed the [...]
PR Pros Working with Media Minus One
This picture is from a news conference in which a police department announced an arrest in a murder investigation. The room included some reporters but what stood out were the photographers [...]
Judging a PR Pro by a Cover
A New York publicist mails a client’s book to a reporter across the country. The package includes a slick brochure. The reporter recognizes the publicist’s name but doesn’t [...]
Don’t Fake It
Someone in PR pitches what she describes as a national story to a reporter. The reporter gets “first dibs.” In the first paragraph, she explains why the story is relevant to the [...]
Employee Engagement or Whirlwind Romance?
Met online on at jobs website – seemed like a perfect match. Intense courtship (recruitment). Popped the question (the offer). Signed a prenup (acceptance letter, confidentiality agreement, [...]
More time for your clients on TV!
My mother-in-law, a freelance journalist and journalism teacher (most recently at Arizona State University), has never felt totally comfortable with modern TV news. She reminisces of the Cronkite [...]