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Whether you're communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new [...]

These Tweets are common from the media: “Tonight on [station name].” That line is followed by a tease to get you to watch or listen to an upcoming newscast. The Tweet ends with [...]

I often write about poor PR pitches to the media. So let’s discuss one that got the job done for the reporter, PR firm and firm’s client. Mike is from a New Jersey PR firm. He addressed the [...]

A New York publicist mails a client’s book to a reporter across the country. The package includes a slick brochure. The reporter recognizes the publicist’s name but doesn’t [...]

A company makes a major change to its daily business operations but doesn’t let its employees know about it ahead of time. What does not saying anything actually say to employees? Lots. It tells [...]

Someone in PR pitches what she describes as a national story to a reporter. The reporter gets “first dibs.” In the first paragraph, she explains why the story is relevant to the [...]

Met online on at jobs website – seemed like a perfect match. Intense courtship (recruitment). Popped the question (the offer). Signed a prenup (acceptance letter, confidentiality agreement, [...]