Are Your Animated Videos Drawing Up These Mistakes?

At a high level, creating animated videos can include discussions about on-screen text, voiceovers, background music and corresponding scenes. However, before leadership reviews the animation for [...]

Snow Stops Work In Its Tracks and Rightfully So

During a perfectly productive workday, snow started to fall in Scottsdale. I peered though a window to barely decipher a few flakes falling against the horizon. However, more snow began to drop [...]

11 Questions For Video Production For A Virtual Tour

Your organization decides, due to COVID-19, it needs a high-level, virtual tour of a new location or its current facilities. Without too much flash, your goal is to highlight certain features and [...]

How A Veterinarian Messed Up A Crisis Response

Our yellow Labradors, Marvel and Stormy, are 15 months old, sisters and best friends. (In the photo, Stormy is on the left. Marvel is on the right.) We scheduled a time for a veterinarian to spay [...]

Iowa Caucuses: Stay Out Of The Shadows During Crisis Communications

As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organizationโ€™s public messaging, I speculated that too many members of the audience, despite [...]

School District Denies Our Appeal Of Scottsdale Spelling Bee

A principal and assistant superindentent told us they determined the judges of our daughter’s school spelling bee last month made the correct decision when they concluded she misspelled the [...]

How To Distinguish Your Content From The Rest Of Society’s Silliness

We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he [...]

Preparing For A Media Crisis

Personalizing Your Company: GE’s Mom Video

How well do you believe GE personalized its company with this video?

Bono’s “Crisis Communications” Video

Bono of U2 addresses criticism after Apple automatically put the band’s new album onto the playlists of millions of iTunes users. [youtube]http://youtu.be/SUwXM_yDo7Q[/youtube]