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Media training is not about attempting to memorize a script of lines you may or may not believe in. It’s not about stifling your opinions.  It’s not about cleverly sidestepping [...]

When I was reporting, if someone said “no” to any of the above questions, I may have moved on to someone else who said “yes.”

The NFL’s public relations strategy must not be one-dimensional.

Don’t let reporters or others interrupt you.

Just because a reporter is racing for answers doesn’t mean you can’t slow things down to get it right.

If reporters ambush you in an awkward or uncomfortable location, don't be afraid to tell them you are happy to answer their questions but prefer to move to a different area.

The fact LeBron can calmly draw up such answers after feeling the heat from critics shows why, in this particular instance, he displayed skills of a media training king.

You may make more money, but did you lose your reputation in the meantime?

Several people publicly discussing how an Oklahoma State University basketball player shoved a fan during a game skillfully handled the media.

Your strategy for handling those situations should stretch beyond not responding or driving away.