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If cybercriminals strike your company, prepare for the following questions from the media:

When the media contact you about complaints, don’t imply the customers are to blame.

If you show up on the local channel or cable news, be careful before ridiculing the other guest as Santa or a Peter Pan believer.

If your business ever faces such a situation and you have a heads up, how do you prepare?

The Flip Side interviews investigative reporter Vicky Nguyen of NBC station KNTV about businesses and PR pros pitching her stories.

The video tells a story instead of blatantly selling a service. But the results can be the same if not better.

The media, no different than any other industry, have its members which promote dysfunction.

[singlepic id=124 w=320 h=240 mode=web20 float=center] The Flip Side Communications LLC is a Scottsdale media company offering professional video, media/public relations, media training and [...]

Seeing that the same person who checked you in also cleans your room

Alaska Airlines/Horizon Air took several steps to propel this negative into a positive.