General Motors Drives Past Pink Elephant
Such news releases reinforce the stereotype that public relations is nothing than an attempt to spin reality despite the obvious. More companies must abandon this old school approach and at least [...]
Obama Takes Key Public Relations Steps In Tug Of War
The media are already analyzing how these current issues might impact Obama's legacy without acknowledging our tug-of-war may likely have moved on to something new in six months. But Obama is [...]
Media Relations For Businesses: Journalists Have A Need For Speed
Journalists don’t often care about your schedule and the game of musical chairs you must play to meet their requests.alists have a need for speed.
Public Relations: Handling Customer Emergencies Part 2
We have two updates.
Public Relations: Handling Customer Emergencies
When someone walks in still in “calm” mode and respectfully explains your company’s slip-up is costing him both time and money, solve it.
Indiana Jones and the lost art of public relations
Give your front line employees some authority to make simple decisions that require mostly a strong dose of common sense.
How Companies Can Better Sell Themselves When Hiring Employees
Wanted: Superhero To Do It All (Tights Optional) ABC Company has a great opportunity for a superhero to join our dynamic, growing team. Responsibilities: Must be able to interface with internal [...]
Video and Public Relations: FedEx Delivers When It Absolutely, Positively Had To
FedEx put a face on its apology.
Smokin’ Public Relations for Grocery Stores
Smoking outside grocery stores surprises me.
How I used social media to sell a 15-year-old car with 173,500 miles in 35 minutes
My first new set of wheels was a forest green, 1996 Jeep Cherokee. It’s been most places I’ve been and brings up many memories. Back in a North Carolina snowfall, I once locked the keys inside [...]