VIDEO: Could Calling The Media Backfire?
Keith Yaskin of The Flip Side Communications LLC in Scottsdale, AZ explains why businesses should not assume a friendly reporter will ask softball questions.
Public Relations: Handling Customer Emergencies Part 2
We have two updates.
Public Relations: Handling Customer Emergencies
When someone walks in still in “calm” mode and respectfully explains your company’s slip-up is costing him both time and money, solve it.
Why you should beta test your communications
Whether you're communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new [...]
Indiana Jones and the lost art of public relations
Give your front line employees some authority to make simple decisions that require mostly a strong dose of common sense.
How Companies Can Better Sell Themselves When Hiring Employees
Wanted: Superhero To Do It All (Tights Optional) ABC Company has a great opportunity for a superhero to join our dynamic, growing team. Responsibilities: Must be able to interface with internal [...]
Video and Public Relations: FedEx Delivers When It Absolutely, Positively Had To
FedEx put a face on its apology.
Smokin’ Public Relations for Grocery Stores
Smoking outside grocery stores surprises me.
How I used social media to sell a 15-year-old car with 173,500 miles in 35 minutes
My first new set of wheels was a forest green, 1996 Jeep Cherokee. It’s been most places I’ve been and brings up many memories. Back in a North Carolina snowfall, I once locked the keys inside [...]
Give Bank of America public relations credit where credit is due
Bank of America mailed my friend a card. The face of the card read “Thank You.” Inside the card, the bottom half included in red print “Thank you for choosing Bank of America. We look forward to [...]