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Work out loud. Take your target audiences along for the ride on social media and in news stories. Sharing fun behind-the-scenes on a project can be a fun way to ensure your company’s personality [...]

We once belonged to a networking group which ended meetings with each business owner sharing their goals. I once declared, “I’m here to make more money.” The room erupted in laughter. I inferred [...]

During a perfectly productive workday, snow started to fall in Scottsdale. I peered though a window to barely decipher a few flakes falling against the horizon. However, more snow began to drop [...]

Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks.   “This year’s cup will warm your heart as well as [...]

Unlike his character Emmet Brickowski, everything was not awesome for Chris Pratt. People on social media characterized the movie star as the “worst Hollywood Chris” after he joked [...]

by Gina Butchin “Necessity is the mother of invention.” This year has created an unprecedented opportunity for professional communicators to flex our creativity and adaptability. Seemingly, [...]

In the age of coronavirus, employee communications is illustrating its value as the company glue. Oftentimes, it seems companies spend so much time, energy and money focusing on their customers [...]

You would think I enjoy grocery shopping especially during off-peak hours. The pleasant, upbeat music. The brightly-lit aisles. The rush of cool air in the frozen section. Particularly on a [...]

COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult.  [...]

School districts face extremely complicated circumstances. They are in crisis mode. Staff is scrambling. COVID-19, mask policies and positive tests stretch far beyond past school controversies [...]