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For some companies, PR is just a temporary option. When sales are good, companies often become clouded with the notion that they are fine without a PR plan. Here are five reasons companies with [...]

Social media channels often are better ways to communicate than websites, and it would be refreshing if more companies didn’t leave those options out in the cold.

We attempted to strike the correct balance between being strategic and accurate.

PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly

Our 11 recommendations for crisis communications

The media are already analyzing how these current issues might impact Obama's legacy without acknowledging our tug-of-war may likely have moved on to something new in six months. But Obama is [...]

Press release not only seems unnecessary, but the words may actually negatively impact a pitch's success.

The carefully crafted news release and media pitch should have an “equal and opposite” pitch for employees.

Plenty of minds that excel at business and are attached to fancy titles don't do well in interviews.

PR problems also open opportunities to establish your company as an industry leader while inspiring trust and growing your reputation.