Five Reasons You Need PR Even When Sales Are Good
For some companies, PR is just a temporary option. When sales are good, companies often become clouded with the notion that they are fine without a PR plan. Here are five reasons companies with [...]
Split On Dairy Queen’s Data Breach Response: Grade C
Social media channels often are better ways to communicate than websites, and it would be refreshing if more companies didn’t leave those options out in the cold.
Public Relations: The Six-Sentence Story Pitch
We attempted to strike the correct balance between being strategic and accurate.
Public Relations: Some Media Scared And Lazy, Not Busy
PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly
Crisis Communications Tips For Booz Allen
Our 11 recommendations for crisis communications
Obama Takes Key Public Relations Steps In Tug Of War
The media are already analyzing how these current issues might impact Obama's legacy without acknowledging our tug-of-war may likely have moved on to something new in six months. But Obama is [...]
Media Relations: We Press For You Not To Write “Press Release”
Press release not only seems unnecessary, but the words may actually negatively impact a pitch's success.
The Flip Side of the pitch: spreading the news to employees
The carefully crafted news release and media pitch should have an “equal and opposite” pitch for employees.
5 tips on choosing who at the company should give interviews
Plenty of minds that excel at business and are attached to fancy titles don't do well in interviews.
Target and Breastfeeding: How To Turn A PR Problem Into A Positive
PR problems also open opportunities to establish your company as an industry leader while inspiring trust and growing your reputation.