Presidential Debate’s 7 Lessons For Business Leaders

Share stories. Hillary Clinton shared the story of a Las Vegas girl to relay the candidate’s position on immigration. Share personal stories to humanize and effectively illustrate your key [...]

Media Training: Breaking Down The Debate For Businesses

Both men tried to bridge back to the economy. Businesses should try practice bridging to key messages no matter the question.

Media Training And The Second Presidential Debate: “After A While, It’s Cheesy. Just Answer The Question.”

Many media trainers like telling journalists "great question." But I think after a while, it's cheesy. Just answer the question.

Media Training And Politics: Did Biden Do What Obama Should Have Done?

Our guest blogger is Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada. Here’s what he has to share after reading our blog on media training and [...]

Mighty, Mighty Media Training: The Impression That I Want To Get

We may not like it, but style, good looks and how you deliver your words play a key role in success.

When Speaking With The Media: Six Lessons Businesses Can Learn From The First Presidential Debate

Make complex issues personal by talking about your own experiences.