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The Good Delivery. President-elect Donald Trump speaks with confidence. He talks conversationally with reporters the same way he might talk with friends or strangers he just met. Generally, he [...]

President Obama’s first news conference since the election of Donald Trump offers more than additional fodder for a nation divided politically. Business leaders should study the news conference [...]

Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win [...]

We applaud President Obama for posting a video to relay his message about net neutrality. We also like how the shot composition slightly changes during the video. But we offer some recommendations.

“This Bridge Is Closed” dance showed self-deprecation on even the most sensitive of political issues.

And yet some people writing about this topic act as if the concept of storytelling is like Indiana Jones finding the ark. Please.

The Flip Side interviews TV journalist Greg Deffenbaugh about his height and how it may have impacted his interview with President Obama.

You do not want to sound necessarily like a politician or create the same environment of cynicism. But politicians remind us that journalists almost always prefer a witty soundbite that [...]

If you can't personalize a story, don't pitch it until you can.

For every silly example of people posting on social media about what they ate for lunch, there is an example of Twitter's true influence.