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You might have a license to kill … your own pitch.

Producers won't hesitate to tell you which reporters popular with the public are actually quite lazy.

Instead of some of these PR pros seeing this as an opportunity to question conventional wisdom and, at least for a split second consider a change of course, they decided the better approach was [...]

If you write “For Immediate Release,” I assume you still type “www” before URLs and get your oil changed every 3000 miles.

If the public generally views a client as someone who viciously feeds off others, portray him as a victim of circumstances. If the public fears a client, transform that fear into fascination. If [...]

Ensure your clients understand your business relationship will include days of constant communications.

Your idea didn’t make the cut. You can’t expect all of them to hit the air or show up in print.

Some media outlets will approach with closed minds pitches about senior citizens.

Press release not only seems unnecessary, but the words may actually negatively impact a pitch's success.

Journalists don’t often care about your schedule and the game of musical chairs you must play to meet their requests.alists have a need for speed.