pr firms Archives - The Flip Side Communications

Posted August 5, 2013

VIDEO: Could Calling The Media Backfire?

Keith Yaskin of The Flip Side Communications LLC in Scottsdale, AZ explains why businesses should not assume a friendly reporter will ask softball questions.

By Loren Yaskin

In Media Relations

Posted February 12, 2013

Media Relations: If The President Can, So Can Companies

If you can't personalize a story, don't pitch it until you can.