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Work out loud. Take your target audiences along for the ride on social media and in news stories. Sharing fun behind-the-scenes on a project can be a fun way to ensure your company’s personality [...]

We once belonged to a networking group which ended meetings with each business owner sharing their goals. I once declared, “I’m here to make more money.” The room erupted in laughter. I inferred [...]

Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks.   “This year’s cup will warm your heart as well as [...]

by Gina Butchin “Necessity is the mother of invention.” This year has created an unprecedented opportunity for professional communicators to flex our creativity and adaptability. Seemingly, [...]

You would think I enjoy grocery shopping especially during off-peak hours. The pleasant, upbeat music. The brightly-lit aisles. The rush of cool air in the frozen section. Particularly on a [...]

COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult.  [...]

As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different [...]

There often are more effective alternatives for communicating than the traditional news release or simply sending out a statement for people to read. However, public and business leaders still [...]

Our yellow Labradors, Marvel and Stormy, are 15 months old, sisters and best friends. (In the photo, Stormy is on the left. Marvel is on the right.) We scheduled a time for a veterinarian to spay [...]

A lawyer once told us he never takes on new clients unless he genuinely believes he can win their cases. In nearly any industry, money can persuade us to partner with difficult clients. We [...]