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A media training lesson for politicians and businesses: Don't go into hiding after controversy.

Strategically, a time might present itself to let loose. But the brief joy you feel by telling someone off via the media might not help achieve a happy ending later on.

You do not want to sound necessarily like a politician or create the same environment of cynicism. But politicians remind us that journalists almost always prefer a witty soundbite that [...]

The media are already analyzing how these current issues might impact Obama's legacy without acknowledging our tug-of-war may likely have moved on to something new in six months. But Obama is [...]

She sent the pitch the same day as the event. In fact, she sent it two hours and 15 minutes before the event began.

Don't restrict media training to media opportunities.

Instead of some of these PR pros seeing this as an opportunity to question conventional wisdom and, at least for a split second consider a change of course, they decided the better approach was [...]

We may not like it, but style, good looks and how you deliver your words play a key role in success.

This is basic media training in a modern world where about the only device still unable to record you is a refrigerator.

Make your numbers stand out more by putting them in context.