Public Relations: Be Politely Persistent
Some media outlets make it maddeningly difficult to find the appropriate person to pitch a story idea to.
Media Relations: Pitching Stories About “Old” People In This Day And Age
Some media outlets will approach with closed minds pitches about senior citizens.
Media Relations: We Press For You Not To Write “Press Release”
Press release not only seems unnecessary, but the words may actually negatively impact a pitch's success.
Pitches To Ditch: Some of the most off-target ideas PR pros emailed me (no offense, Barney)
Pitching the media effectively is not tossing darts.
The Flip Side of the pitch: spreading the news to employees
The carefully crafted news release and media pitch should have an “equal and opposite” pitch for employees.
Using your location to enhance your pitch to journalists
Where is this interview going to take place?
14 ways to get a reporter to quickly delete your pitch
The following 14 phrases are from real emails I received from PR pros who wanted me to cover their stories.
Media Relations: For some PR pros, it’s pitch dark
Maybe someone forgot to take my publicity headshot off the dartboard they use to pick what journalists to pitch.
How Pictures Make Your Media Pitches Better
The reporter, photographer, PR person and client met in a standard company office. The reporter asked questions and got a stronger grasp of the story. But the photographer didn’t shoot a [...]