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Pitching stories with little regard to who is receiving the ideas is not the casting-a-wide net path you should take. Ask lots of questions, define the target audience as narrowly as possible and [...]

Prepare in real world scenarios to ensure you don't pop up as the next goof up on YouTube.

Some media outlets will approach with closed minds pitches about senior citizens.

Press release not only seems unnecessary, but the words may actually negatively impact a pitch's success.

Editors and producers often wield the wand of power

No matter how strong your story pitch to the media, you may get pushed aside for the following reasons.

Ozzie and the Marlins, to steal another baseball cliché, must stay ahead of the pitch.

Journalists are not your customers.

Pitching the media effectively is not tossing darts.

They are distracted making phone calls for reporters who should be doing the work themselves but are instead either analyzing an air check or feasting on free food that just arrived in the [...]