0 By Loren Yaskin In Media RelationsPosted January 25, 2013Media Relations: 10 Reasons To Love TV News ProducersProducers won't hesitate to tell you which reporters popular with the public are actually quite lazy. READ MORE
0 By Loren Yaskin In Media TrainingPosted July 23, 2012Media Relations: 12 News Interviews Our Client: See Steve Stand In The NewsroomYou should appear natural on live TV, but newsroom live shots are anything but natural. READ MORE
0 By Loren Yaskin In Media RelationsPosted July 10, 2012The Media: A Photojournalist And Good Guy Who Needs Your PrayersTV reporters often have a select few photographers they hope to work with when they walk through the door. How could Joe Peters not be on my list? READ MORE
0 By Loren Yaskin In CopywritingPosted June 4, 2012Copywriting: You Sometimes Really Only Need A Few InchesWhat I often find is a blogger hammering home the same point over and over. READ MORE
1 By Loren Yaskin In Media Relations, Media Training, Public RelationsPosted April 1, 201210 reasons why newsroom assignment editors might ignore your great story pitchThey are distracted making phone calls for reporters who should be doing the work themselves but are instead either analyzing an air check or feasting on free food that just arrived in the [...] READ MORE