How many interviews should you offer a reporter?

The media is coming! The media is coming! Now that it seems you’ve persuaded a reporter to come cover your product, who is facing the camera? In most cases, at least one interview is [...]

Twitter is more than just a tease

These Tweets are common from the media: “Tonight on [station name].” That line is followed by a tease to get you to watch or listen to an upcoming newscast. The Tweet ends with [...]