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Make major shifts in key messages within short periods of time. Make statements that don’t match actions. Prohibit certain news outlets from attending media briefings. Ask reporters to profile [...]

"A green screen can make your brand feel blue."

An HR manager in a satellite office sends an email to employees about changes in building security stemming from a corporate office mandate. The tone of her email is hostile and employees feel [...]

The job interview is the face of your employment brand to prospective employees. It can either breathe life into your brand or extinguish any sparks that attract an applicant to your company in [...]

Part 3 in a series: Keith speaks to the Phoenix Public Library’s Leadership Academy participants about why if you put on way too much makeup, he may Tweet about you.

Part 2 in a series: Keith spoke to the Phoenix Public Library’s Leadership Academy participants about embracing and responding to social media comments that are not always positive. Here is [...]

Keith spoke to the Phoenix Public Library’s Leadership Academy participants on the topic of “Innovation in 21st Century Organizations.” Wow! That’s a mouthful. But here is [...]

A marketing coordinator pitched me a story about a doctor who had appeared on Good Morning America (GMA) and other popular TV programs. (I assume the “other popular TV programs” were [...]

When Keith pitches a story idea in a morning news meeting, it’s as if he’s staring into a countdown timer with big red numbers and everyone around the table is slowly drifting into their own [...]