Crisis Communications: How To Handle The Words “Go F-Yourself”

If people are criticizing you publicly, how can you avoid telling them to "go F-yourself." Maybe you prefer "eat s---t" or stop being an "a------"? And if you utter those words, what then?  Tip [...]

I Wore The Wrong Shoes To My Presentation

Did I mention my presentation focused on preparing ahead of time for a potential media crisis? The mismatched shoes, forgotten laptop and missing handout did not strengthen my self validation on [...]

American Airlines Incident: Why You Should Media Train Employees Even If They Won’t Talk To Reporters

    When I worked as a television reporter and arrived on the scene of an incident involving a company, I normally first encountered a frontline employee before one of the [...]

10 Reasons You Better Not Blow Off Local News

The national news is often nothing more than identifying good local stories and retelling them with higher production value.

What I Learned From Media Training With A Healthcare Company

Imagine the challenges healthcare companies face when trying to share in short, interesting sound bites their complex stories.

Media Relations: Do You Agree With These Thoughts About Local News?

More people may have responded to that blog than any other I’ve recently written.

Video: When Clients Want Something Short, Sweet and Simple

We love storytelling. But some clients want to tell their story in a short, sweet and simple video. Here’s an example. http://www.youtube.com/watch?v=jsAyNxEzHLs

Social Media: The Flip Side Interviews A Small Business With More Than 36,000 Facebook Fans

Social Media: Is Twitter Scooping Live TV?

Journalists and especially newsroom managers can’t consider social media a footnote, a sideshow or simply a spot to post links to last night’s news.

Media Training: Don’t Let Famous People Fumble

When celebrities go off script and give interviews, isn't there someone to review the talking points?

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