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Our article first appeared in AZ Big Media. Coronavirus propelled companies into crisis mode. The situation is unusual, but most organizations take an unprepared, let’s-wing-it approach to [...]

Consider them critical moments in your athletic career. Your success positions you as a leader in the eyes of fans, the public and the news media. Reporters ask for your time and input. Can you [...]

Share stories. Hillary Clinton shared the story of a Las Vegas girl to relay the candidate’s position on immigration. Share personal stories to humanize and effectively illustrate your key [...]

We recommend companies, after providing media interviews, send a follow-up email to reporters which politely reviews the key points discussed. This is our attempt to help improve reporter [...]

Main Story: http://www.usatoday.com/story/sports/olympics/rio-2016/2016/08/03/us-womens-swim-team-body-image-eating-disorders-and-supporting-each-other/88048534/ Sidebar Story: [...]

USA Today interviewed client Steven Adelman, a sports and entertainment lawyer concentrating in venue safety, about a shattered baseball bat that struck and seriously injured a woman at Friday [...]

The fact LeBron can calmly draw up such answers after feeling the heat from critics shows why, in this particular instance, he displayed skills of a media training king.

We love storytelling. But some clients want to tell their story in a short, sweet and simple video. Here’s an example. http://www.youtube.com/watch?v=jsAyNxEzHLs

Journalists and especially newsroom managers can’t consider social media a footnote, a sideshow or simply a spot to post links to last night’s news.