Inventive Ways To Keep Employees In Touch and Engaged
by Gina Butchin “Necessity is the mother of invention.” This year has created an unprecedented opportunity for professional communicators to flex our creativity and adaptability. Seemingly, [...]
10 Presidential Debate Lessons For Business Leaders
News media interviews offer business leaders an opportunity to position themselves as industry experts. Take advantage of such occasions.
13 Reasons To Hate Social Media
Social media can play an influential role raising your profile. However, the relationship with such marketing tools can feel like a rocky one. Social media reminds you of birthdays for people you [...]
Media Training Included Sex Talk
For the most part, sexual tension between reporters and spokespeople is harmless. It is a reflection of society and the dynamic between men and women. But if we are keeping it real, this unspoken [...]
Employee Communications: Do You Hear Me?
"What are words for? When no one listens anymore." The early 1980s song "Words" from Missing Persons aptly sums up today's growing epidemic: the lost art of listening. Listening is a powerful [...]
Media Training: Charles Barkley Commits Foul
When sharing strong opinions with the media, avoid generalizations that place everyone under the same roof.
Starbucks Should Have Served A Humorccino
We assume Starbucks is still a cool place to work and the employees are hip, but the spokeswoman could have acknowledged that the company might have gone a little overboard in this case.
Crisis Communications: Target Must Tread Carefully With Its Confidence About PIN Data
In the company’s effort not to create panic, it must still lay out the realistic possibilities for customers
Public Relations: Be Politely Persistent
Some media outlets make it maddeningly difficult to find the appropriate person to pitch a story idea to.
Dear Social Media: I Need My Space
Personal connections are getting weaker as people become clouded with the notion that it is okay to not return emails or voicemails. Social media has invaded our networks, our lives, the fabric [...]