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by Gina Butchin “Necessity is the mother of invention.” This year has created an unprecedented opportunity for professional communicators to flex our creativity and adaptability. Seemingly, [...]

News media interviews offer business leaders an opportunity to position themselves as industry experts. Take advantage of such occasions.

Social media can play an influential role raising your profile. However, the relationship with such marketing tools can feel like a rocky one. Social media reminds you of birthdays for people you [...]

For the most part, sexual tension between reporters and spokespeople is harmless. It is a reflection of society and the dynamic between men and women. But if we are keeping it real, this unspoken [...]

"What are words for? When no one listens anymore." The early 1980s song "Words" from Missing Persons aptly sums up today's growing epidemic: the lost art of listening. Listening is a powerful [...]

When sharing strong opinions with the media, avoid generalizations that place everyone under the same roof.

We assume Starbucks is still a cool place to work and the employees are hip, but the spokeswoman could have acknowledged that the company might have gone a little overboard in this case.

In the company’s effort not to create panic, it must still lay out the realistic possibilities for customers

Some media outlets make it maddeningly difficult to find the appropriate person to pitch a story idea to.

Personal connections are getting weaker as people become clouded with the notion that it is okay to not return emails or voicemails. Social media has invaded our networks, our lives, the fabric [...]