Public Relations For My Socks

I waste so much time trying to match socks.

Public Relations: Did The School Screw Up?

If companies worry simply starting open conversations and asking for feedback will torpedo their projects, then maybe those projects are a bad ideas.

Media Relations: Is Bridging A Jedi Mind Trick?

So to make a long story short, bridging works because people let it work. Yes, some bridgers are smoother and slicker than others. But the real success of bridging lies with the listener.

Internal Communications: It Shouldn’t Be A One-Night Stand

Then I realize, she’s looking for the one night-stand approach to communications. Collateral candy.

A Small Business Video Turns Into Monkey Business

He no doubt will steal the show.

Healthcare: Our 139-Mile Trip To Shoot A Medical Video

Yes, the shoot required us to make a 139-mile round trip. But shooting a video about healthcare in a hospital is worth the wait compared to bringing a camera into someone’s conference room.

Media Relations: Do You Agree With These Thoughts About Local News?

More people may have responded to that blog than any other I’ve recently written.

Video: When Clients Want Something Short, Sweet and Simple

We love storytelling. But some clients want to tell their story in a short, sweet and simple video. Here’s an example. http://www.youtube.com/watch?v=jsAyNxEzHLs

Social Media: The Flip Side Interviews A Small Business With More Than 36,000 Facebook Fans

Social Media: Is Twitter Scooping Live TV?

Journalists and especially newsroom managers can’t consider social media a footnote, a sideshow or simply a spot to post links to last night’s news.

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