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Experience shows us some of the most frequent public speakers sometimes appear too polished. Their sound bites are excellent, but at times seem rehearsed as if someone is reciting lines they’ve [...]

In the company’s effort not to create panic, it must still lay out the realistic possibilities for customers

Public relations should not be spin. An audience already anticipates that and has a pre-existing condition called suspicion. Surprise them by reminding them what you do right and showing a [...]