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Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win [...]

We applaud President Obama for posting a video to relay his message about net neutrality. We also like how the shot composition slightly changes during the video. But we offer some recommendations.

Don’t let reporters or others interrupt you.

Share stories to help deliver key messages. Don't just deliver facts.

“This Bridge Is Closed” dance showed self-deprecation on even the most sensitive of political issues.

And yet some people writing about this topic act as if the concept of storytelling is like Indiana Jones finding the ark. Please.

The Flip Side interviews TV journalist Greg Deffenbaugh about his height and how it may have impacted his interview with President Obama.

The media are already analyzing how these current issues might impact Obama's legacy without acknowledging our tug-of-war may likely have moved on to something new in six months. But Obama is [...]

If you can't personalize a story, don't pitch it until you can.

Both men tried to bridge back to the economy. Businesses should try practice bridging to key messages no matter the question.