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Source:  Pew State of the News Media 2013 In local TV, sports, weather and traffic now account on average for 40% of the content produced on the newscasts studied while story lengths shrink. [...]

PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly

Newsrooms should be multimedia meccas with company stories, videos and photos. But SAS, a North Carolina-based software company, shows there are many ways to make a newsroom interesting and newsworthy.

At the moment, I'm having difficulty remembering my very first story in TV news. But I can’t forget my last, which struck the perfect tone for what TV news often wants to hear.

Absolutely. TV newsrooms like few things better than to blur out something.

Did NBC get something significant that no else got?

When the media interviews you, dressing for success means dressing properly for the occasion.

You should appear natural on live TV, but newsroom live shots are anything but natural.

When preparing pitches to reporters, consider their shifts. Their shift, even the particular day he or she is working, can impact the positive or negative position taken on a pitch.

Rehab facilities should open their doors when appropriate and ensure the media and other outlets on the internet realize the centers and their patients can deliver important and often timely [...]