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Technical problems we all secretly predicted Watching the carefully thought out newsroom election night game plan quickly disintegrate Being assigned to a new candidate at the last second after [...]

    Make someone available to talk with the media. Don’t hide behind “no comment” or lame, emailed statements. Apologize and share your disappointment in strong, [...]

If your business ever faces such a situation and you have a heads up, how do you prepare?

You do not want to sound necessarily like a politician or create the same environment of cynicism. But politicians remind us that journalists almost always prefer a witty soundbite that [...]

When reporters love your story pitches, don’t immediately pop the champagne and drop the balloons from overhead.

When appearing on camera, clear your background of distractions.

This first date went sour for many reasons.

At the moment, I'm having difficulty remembering my very first story in TV news. But I can’t forget my last, which struck the perfect tone for what TV news often wants to hear.

Producers won't hesitate to tell you which reporters popular with the public are actually quite lazy.

Absolutely. TV newsrooms like few things better than to blur out something.