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Source:  Pew State of the News Media 2013 In local TV, sports, weather and traffic now account on average for 40% of the content produced on the newscasts studied while story lengths shrink. [...]

The following steps may help clients better understand your efforts even when your hard work does not land media coverage.

I told the reporter I don't want to upset the producer.

My guess is that TV news stations, like businesses in other industries, do things simply because that's how it's always been done.