0 By Loren Yaskin In Media RelationsPosted May 6, 2013Media Relations: For Your TV Eyes OnlyMy guess is that TV news stations, like businesses in other industries, do things simply because that's how it's always been done. READ MORE
0 By Loren Yaskin In Media TrainingPosted January 14, 2013Media Training: Big Miracle’s Big Lessons For BusinessesI didn't expect the movie to depict a series of interesting media and public relations scenarios for businesses. READ MORE
0 By Loren Yaskin In Media RelationsPosted July 17, 2012Crisis Communications: Why We Didn’t Send The Media A Statement (Part 2)Business owners might legitimately ask themselves why they should self-identify themselves when the TV station is not. READ MORE