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When I was reporting, a communications firm emailed me a news release about an education expert being available for comment. I ignored the news release due to a combination of the following reasons:

Instead of some of these PR pros seeing this as an opportunity to question conventional wisdom and, at least for a split second consider a change of course, they decided the better approach was [...]

If you write “For Immediate Release,” I assume you still type “www” before URLs and get your oil changed every 3000 miles.