Archives

Blogs News releases E-newsletters Speeches/presentations Recruiting Company events/meetings Website Social media (Don’t forget LinkedIn.) YouTube channel Trade shows Seminars/training [...]

Newsrooms should be multimedia meccas with company stories, videos and photos. But SAS, a North Carolina-based software company, shows there are many ways to make a newsroom interesting and newsworthy.

What are your ideas for businesses to use video?

This first date went sour for many reasons.

10 reasons a reporter will ignore your news release

When I was reporting, a communications firm emailed me a news release about an education expert being available for comment. I ignored the news release due to a combination of the following reasons:

Instead of some of these PR pros seeing this as an opportunity to question conventional wisdom and, at least for a split second consider a change of course, they decided the better approach was [...]

If you write “For Immediate Release,” I assume you still type “www” before URLs and get your oil changed every 3000 miles.

Journalists are not your customers.

The carefully crafted news release and media pitch should have an “equal and opposite” pitch for employees.