0 By Loren Yaskin In Media TrainingPosted April 15, 2013Media Training: Nothing PersonalDon't take it personally when reporters ask tough questions. READ MORE
0 By Loren Yaskin In Media RelationsPosted August 7, 2012Media Relations: Do Some Journalists Show Their True Colors?Behind the scenes, I knew which reporters were liberal, conservative or moderate. READ MORE
0 By Loren Yaskin In Media RelationsPosted July 17, 2012Crisis Communications: Why We Didn’t Send The Media A Statement (Part 2)Business owners might legitimately ask themselves why they should self-identify themselves when the TV station is not. READ MORE
0 By Loren Yaskin In Media RelationsPosted July 16, 2012Crisis Communications: Why We Didn’t Send The Media A Statement (Part 1)Responding quickly is important, but responding too quickly without thinking matters through can make the case unnecessarily complicated. READ MORE