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Too many businesses continue to disappoint us with how they handle tough questions.

The NFL’s public relations strategy must not be one-dimensional.

We don’t know if the writer is correct, but he reminds us about a key point regarding public relations that is worth repeating.

When the media contact you about complaints, don’t imply the customers are to blame.

So why employ law firms, which because of their previous working relationship, might erode to even the slightest degree the trust in an internal investigation?

You may make more money, but did you lose your reputation in the meantime?

If your business ever faces such a situation and you have a heads up, how do you prepare?

You do not want to sound necessarily like a politician or create the same environment of cynicism. But politicians remind us that journalists almost always prefer a witty soundbite that [...]

Businesses should stay consistent and stick with one way in communicating statistics to the media.

For every silly example of people posting on social media about what they ate for lunch, there is an example of Twitter's true influence.